Ask a Shopkeeper: The Silly Wagon

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We spoke with The Silly Wagon co-owner Whitney Wright about her brand new shop.

What inspired you to start your shop?
I had always wanted to open my own shop, but with my husbands frequent relocations, the reality of a shop just wasn't possible, then when I had 2 babies in 2 years, I knew the dream was going to have to wait! I finally met my partner Vered and we knew we had a match made in heaven! We decided to open an on-line shop that made the customer feel like they were in a great little shop they loved, where the shopkeeper knew their kids names, birthdays and sizes, a place that you wanted to drop by all the time just to see whats new and say hi.

How long have you been in business?
We have been open for just over a week!! And the response has been overwhelming!

How did you come up with your store's name?
As a child I came up with the cute phrase while playing with her 2 favorite Aunts and the name stuck. Kinda like a Silly Goose, a Silly Wagon is a fun, off-beat individual who has a style that they alone define! If you wear a tutu to the park, or play the banjo while donning a colander on your head or even just need to wear your new shoes to bed.... you may just be a Silly Wagon, too!

Do you have a physical store as well?
Not yet, but who knows where The Silly Wagon may show up next.

Go Check Out CBB to get all up to date on whats going on in Hollywood, and what the babies are wearing!